In-browser visual builder
Customers can upload artwork, adjust placement, and preview a design before purchase.
Gaming Ecommerce
Shop Uncapd
A high-energy store for gaming mousepads and custom desk mats
- Project
- Custom Shopify experience
- Industry
- Gaming accessories
- Live website
- Visit Shop Uncapd
Project overview
Shop Uncapd makes performance-focused mousepads personal, combining an art catalog with a guided custom builder, clear size choices, social proof, and a distinctive gaming identity.
The business context
Customers can choose ready-made artwork or create a one-off pad. They need to compare dimensions, understand print requirements, see how artwork will crop, and trust the final production quality.
The challenge
Image upload, positioning, scaling, size selection, and preview can become unwieldy on mobile. The visually dense catalog also needs fast product discovery.
The solution
Designed around the actual buying or operating journey.
We created a guided customization flow with immediate visual feedback and a configured-product summary. Responsive interactions and prominent reviews connect the builder with the wider catalog.
Size-first configuration
The sequence establishes physical format before artwork and production choices.
Community proof near products
Customer results reinforce confidence in print and product quality.
What we delivered
A project-specific design system
- Custom desk-mat builder
- Artwork upload and preview flow
- Responsive configuration controls
- Collection merchandising
- Review integration styling
- Mobile shopping optimization
Designed outcome
What the work changed
- A more approachable custom-print journey
- Clearer feedback on artwork placement and size
- A cohesive path between custom products and the art catalog
Custom Shopify development
Does your product need more than standard variant selectors?
We design and build guided product experiences for personalization, configuration, bundles, and other non-standard buying journeys.
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