Flexible Theme 2.0 sections
Reorderable blocks let the team update campaigns and categories without theme-code edits.
High-Volume Ecommerce
adidas Combat Sports US
A scalable US storefront for performance combat equipment
- Project
- Shopify theme modernization
- Industry
- Combat sports equipment
- Live website
- Visit adidas Combat Sports US
Project overview
The adidas Combat Sports US storefront brings a large specialist catalog into a flexible Shopify 2.0 system for athletes, coaches, gyms, and fitness customers across multiple disciplines.
The business context
As the US distributor for adidas combat sports products, the business serves competitive athletes and training customers across boxing, MMA, taekwondo, karate, BJJ, and related categories.
The challenge
A large SKU count, discipline-specific collections, technical filters, and frequent promotions put pressure on navigation, rendering, and content operations. The US site also needed clear regional signals.
The solution
Designed around the actual buying or operating journey.
We migrated hard-coded content into reusable Shopify 2.0 sections, streamlined event handling, and cleaned up redirects, sitemap coverage, and regional language signals.
Catalog-scale navigation
Discipline and product-type routes move customers from training intent to the right equipment.
US search signals
Redirects, XML sitemap coverage, and hreflang reinforce the US storefront’s regional role.
What we delivered
A project-specific design system
- Shopify 2.0 theme migration
- Reusable merchandising sections
- High-traffic JavaScript optimization
- Large-catalog navigation cleanup
- Redirect and sitemap review
- Regional hreflang configuration
Designed outcome
What the work changed
- Greater flexibility for campaigns and launches
- Clearer discovery across a broad catalog
- A stronger technical foundation for the US storefront
Shopify storefront design
Planning a high-impact Shopify redesign?
We can turn your campaigns, catalog, and customer journey into a storefront that feels distinctive and remains easy to shop.
Continue exploring
