Selection-driven galleries
Product imagery responds to alphabet and style choices for immediate visual confirmation.
Custom Apparel Ecommerce
Rey to Z
A playful, mobile-first store for personalized family headwear
- Project
- Shopify storefront development
- Industry
- Family apparel
- Live website
- Visit Rey to Z
Project overview
Rey to Z combines an expressive family brand with a practical customization journey built around letter hats, embroidered details, seasonal collections, and gifting.
The business context
Customers often arrive with a specific recipient, style, letter, or gifting moment in mind. The store needed to support that intent while preserving the playful energy behind its customizable products.
The challenge
A large mix of letters, colors, styles, and embroidery options can create friction on smaller screens. Product media also needed to react to selections quickly.
The solution
Designed around the actual buying or operating journey.
We implemented dynamic option swatches that update product media, then organized the catalog around family, style, and customization routes. Thumb-friendly controls keep the journey quick on mobile.
Mobile-first touch targets
Navigation, swatches, and purchase controls are sized and spaced for phone use.
Meaningful catalog relationships
Breadcrumbs clarify the links between kids, adults, family roles, and personalized products.
What we delivered
A project-specific design system
- Dynamic variant-swatch system
- Selection-aware product galleries
- Responsive mobile navigation
- Personalized product templates
- Logic-based breadcrumbs
- Family collection architecture
Designed outcome
What the work changed
- Faster visual confirmation during personalization
- A more direct mobile journey through the catalog
- Clearer relationships between collections and custom options
Fashion storefront design
Need a playful store with serious ecommerce usability?
AreoTech can shape your campaign content, catalog, and mobile experience into a storefront built for how customers actually shop.
Continue exploring
