Pattern-led discovery
Shared pattern data connects pillows, wallpaper, bedding, and accessories into coordinated stories.
Art-Led Ecommerce
Laura Park Designs
An art-driven home and lifestyle store built around color
- Project
- Shopify storefront development
- Industry
- Home décor and lifestyle
- Live website
- Visit Laura Park Designs
Project overview
Laura Park Designs brings bold brushstrokes and original prints into a broad lifestyle catalog, using a composed digital system to let shoppers explore expressive patterns without visual overload.
The business context
The brand grew from signature pillows into bedding, fabric, wallpaper, accessories, tabletop décor, and print-driven apparel. Products connected by the same artwork need to work naturally across pattern, room, and product type.
The challenge
Hundreds of colorful, high-resolution images can make a catalog feel busy and slow. The experience needed to preserve the artwork while reducing click depth and making related designs discoverable.
The solution
Designed around the actual buying or operating journey.
We developed a bespoke CSS Grid gallery and used Shopify metaobjects to connect recurring patterns. Clear collection routes, WebP imagery, and descriptive alt text keep the visual experience fast, accessible, and crawlable.
Artwork with breathing room
Responsive grids and consistent image behavior keep adjacent prints expressive without allowing them to compete.
A shallower catalog
Direct collection pathways reduce navigation steps for shoppers and search crawlers.
What we delivered
A project-specific design system
- Bespoke pattern gallery
- Shopify metaobject architecture
- Cross-category product relationships
- Responsive collection templates
- WebP conversion and alt-text system
- Catalog navigation cleanup
Designed outcome
What the work changed
- A cohesive journey across a pattern-driven catalog
- Faster image-rich collection and product pages
- Clearer discovery by pattern, product type, and use
Home and lifestyle ecommerce
Does your catalog need stronger visual merchandising?
We design Shopify storefronts that organize expressive product ranges without flattening the personality that makes them worth buying.
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