BLACK FRIDAY SHOPIFY READINESS CHECKLIST

Campaign dates: ____________________
Project owner: _____________________
Technical owner: ___________________
Operations owner: __________________

[ ] Strategy: objectives, audience, offer, dates and escalation path agreed
[ ] Products: titles, variants, descriptions, media and prices accurate
[ ] Inventory: stock logic, locations and fulfilment hand-offs tested
[ ] Brand and creative: one recognisable campaign system in use
[ ] Website UX: navigation, search, products, cart and terms reviewed
[ ] Mobile: content, controls, variants, pop-ups and checkout tested
[ ] Performance: images, scripts, apps and priority pages reviewed
[ ] Offers: eligibility, exclusions, thresholds and dates consistent
[ ] Shipping: rates, zones, collection and realistic cut-offs confirmed
[ ] Payments: priority payment methods and failure states checked
[ ] Analytics: campaign links and key events validated
[ ] Email: capture, confirmations, shipping and post-purchase messages current
[ ] Customer service: policies, scripts, staffing and escalation ready
[ ] Testing: orders, discounts, refunds, emails, stock and links tested
[ ] Retention: post-event service and re-engagement plan documented

Notes and unresolved risks:
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Prepared by AreoTech | https://areotech.org