BLACK FRIDAY BRAND, PACKAGING AND LABEL AUDIT

Brand: _____________________________
Campaign dates: ____________________
Review owner: ______________________

[ ] Recognition: campaign remains recognisable as our brand
[ ] Offer hierarchy: proposition, dates, terms and CTA are clear
[ ] Typography: campaign type rules are consistent and legible
[ ] Colour: seasonal adaptations retain useful brand recognition
[ ] Packaging: product, variant and quantity are easy to identify
[ ] Labels: information is readable at actual physical size
[ ] Product family: variants belong together and remain distinguishable
[ ] Ecommerce: packaging works in mobile collection thumbnails
[ ] Shopify: landing page, products, cart and email use one system
[ ] Gift sets: contents, structure, photography and fulfilment confirmed
[ ] Photography: every channel and crop has an intended asset
[ ] Print: content, dimensions, proofs and ownership are confirmed
[ ] Retail: signage and staff language match the online campaign
[ ] Shipping: protection and unboxing are operationally practical
[ ] Post-purchase: inserts and follow-up continue the experience
[ ] Review: appropriate legal/regulatory specialists approved required content

Unresolved decisions and production risks:
____________________________________________________________
____________________________________________________________
____________________________________________________________

Prepared by AreoTech and Aetherium | https://areotech.org